About Us
NAT: Your Partner in Automotive Excellence
Since 2008, NAT, a key member of the Abdullatif Alissa Group Holding (established in the 1940s), has consistently prioritized customer service and excellence. This dedication has been woven into the fabric of our operations, setting us apart as a leader in the Saudi automotive industry. We believe that exceeding customer expectations isn’t just a goal – it’s the foundation of our success
A Rich Legacy, A Unified Vision
Drawing on the Alissa Group’s extensive automotive experience, NAT functions as its strategic arm, creating a cohesive vision across all business units. We’ve extended the value chain and enhanced the ecosystem, leading to the creation of standout subsidiaries like AUM- ISUZU, SHUAA – JAC, and AUTO STAR. These subsidiaries offer not only exceptional sales but also comprehensive after-sales services, ensuring a seamless customer experience across all our brands.
Comprehensive Solutions, Unparalleled Service
Our diversified business model caters to a wide range of customer needs and preferences. We strive to build lasting relationships with our customers by providing top-notch products, reliable support, and a comprehensive automotive solution under one roof. We understand that exceptional service goes beyond the transaction, fostering trust and loyalty that lasts.
Driving Growth and Innovation
NAT’s customer-centric approach, combined with the Alissa Group’s strategic guidance, positions us to lead the industry. We’re committed to continuously innovating and evolving, setting new benchmarks for excellence in the Saudi Arabian market. We invite you to experience the NAT difference and explore partnership opportunities that align with our shared vision for the future of automotive excellence.
Partner with Us
We invite you to experience the NAT difference. Our team is eager to explore opportunities to collaborate and innovate with partners who share our commitment to customer satisfaction and industry leadership.
Let’s shape the future of automotive excellence together.
Our Vision
United in our commitment to Saudi Arabia’s economic prosperity and Vision 2030, NAT envisions a future where we are the unrivaled leaders in providing automotive products and services across the Kingdom. By fostering collaboration among our subsidiaries, investing in our employees, and continuously improving our offerings, we will earn the trust and loyalty of customers, suppliers, and shareholders alike.
Our Mission
NAT’s mission is to unite our automotive companies in delivering world-class products and exceptional services that enrich the lives of our customers and contribute to the Kingdom’s Vision 2030. Through shared success with our employees and business partners, and sustained superior returns for our shareholders, we will drive the growth of the Saudi automotive industry and support the economic prosperity of our nation.
Our Values
Customer Partnership
Building lasting relationships with our customers by exceeding their expectations and delivering the best possible automotive experience throughout their ownership journey.
Transparent Communication
Building trust with our customers, employees, partners, and stakeholders through clear, honest, and timely communication at every touchpoint.
Empowered Teams
Fostering a culture of collaboration, continuous learning, and strong leadership to create a motivated and engaged workforce that takes pride in their contributions to our collective success.
Responsible Growth
Balancing economic success with social responsibility, ensuring our business practices contribute to a fairer and more sustainable future for Saudi Arabia and the communities we serve.
National Impact
Leveraging our collective expertise and resources to drive innovation, create sustainable employment opportunities, and contribute to the economic growth of Saudi Arabia in line with Vision 2030.
Continuous Improvement
Adopting a mindset of continuous improvement and innovation, embracing change, and seeking new ways to enhance our products, services, and operations to lead the industry forward.
CEO’s Message
At General National Automotive company (NAT), our reputation for excellence is built on a foundation of customer-centricity, premium brands, and unwavering commitment to Saudi Vision 2030. We believe that our success is intrinsically linked to the satisfaction of our customers, and we strive to exceed their expectations at every touchpoint.
Our dealerships are more than just points of sale – they’re the starting point of lasting relationships. We value our customers deeply and prioritize their needs above all else. This dedication to service, combined with our expanding network, allows us to reach and serve a wider audience, both within Saudi Arabia and among our valued expat community.
We are immensely proud of the progress we’ve made, a testament to the hard work and dedication of our employees and the loyalty of our customers. As we continue to embrace the opportunities presented by Vision 2030, we remain confident in our ability to drive further growth and innovation while making a meaningful contribution to the Kingdom’s future.